RICHIE HAWTIN proudly presents for 2015 CNTRL: Individuality & Creativity In Technology-Based Music, a college campus tour. Beginning April 15 in Boston, MA at Berklee College of Music and Middle East Downstairs , this innovative, inventive, and immersive experience will touch down at colleges and hot spots in eight major college markets across North America before finishing up in Los Angeles April 25 at UCLA and the Hollywood Palladium.
In 2012, CNTRL established a groundbreaking model of daytime lectures on music, technology, and their intersection and nighttime performances that proved to be a first for the genre. Now, that template expands and evolves for 2015, hitting more markets across the country along the way. Once again, the brand allows attendees a new kind of insight into the music in addition to a powerful and potent concert that literally places the day’s words in motion.
This time around, the enlightening musical happening confidently lives up to its title of “Individuality & Creativity In Technology-Based Music.” Featuring Ean Golden of DJ TechTools as seminar moderator, the day basically functions as a college for future electronic music stars. Guitar Center in the U.S. and Moog Audio in Canada will run a five hour technology marketplace , offering students exclusive discounts on participating brands while lectures are happening. Each sponsor will be unveiling and flaunting new products. Technology companies participating are:
AIAIAI / Beatport / DJ Techtools / Funktion One / Little Bits / Livid
Pioneer / Roland / Splice / Subpac / Traktor (Native Instruments)
At the centrepiece of CNTRL: Individuality & Creativity In Technology-Based Music, there is an hour-long masterclassproduced and hosted by one of the world’s premier electronic music schools Point Blank Music School. The day culminates on a discussion with RICHIE HAWTIN, Ean Golden , and DJs at each respective date as well as special guest speakers. For example, Grimes will join the tour for a discussion in Los Angeles. As Claire Boucher, she has performed at Hawtin’s Enter.Ibiza in the past. At night, attendees get to witness everything come to life during a fiery gig by CNTRL’s namesake and a myriad of top artists and revolving line-up depending on the city.
“Berklee has always been about teaching the music of our time, and with so much of the sound of contemporary music shaped by technology, it’s an important part of what we do here. Richie Hawtin has been a pioneer in using technology not only to create music, but to reach out to audiences and shape the tools used by other musicians. He’s a natural fit for what we do here at Berklee,” says Michael Bierylo, Chair, Electronic Production and Design, Berklee College of Music. “CNTRL has been a great way for our students to learn directly from working professionals at the top of their game, and it’s been a natural extension of their classroom studies. We are proud to work with Richie and the CNTRL tour.”
About the tour, Ean Golden adds, “CNTRL is a collection of inspiring artists who have taken control of their career and forged original paths through the music industry. By going out on the road and directly speaking to fans, this tour will move aspiring artists to find their own voice, and believe in the possibility of success, even if it doesn’t fit the typical music molds of today.”
|DATE||CITY||COLLEGE / VENUE|
|Weds April 15||Boston||Berklee College of Music / Middle East Downstairs|
|Thurs April 16||Penn State||Penn State University / Levels|
|Fri April 17||New York||NYU / Webster Hall|
|Sat April 18||Montreal||Concordia University / New City Gas|
|Sun April 19||Toronto||University Of Toronto / Coda|
|Wed April 22||Seattle||University Of Washington / Neptune Theatre|
|Fri April 24||San Francisco||San Francisco State University / DNA|
|Sat April 25||Los Angeles||UCLA / Hollywood Palladium|
Confirmed Tour Dates & Lineups:
Wednesday, April 15
Berklee College of Music / Middle East Downstairs
Guest Speaker: Michael Bierylo, Chair, Electronic Production and Design – Berklee College of Musi
Thursday, April 16
Penn State University / Levels
Friday, April 17
NYU / Webster Hall
Saturday, April 18
Concordia / New City Gas
Marc Houle (Live)
Guest Speaker: Blue Hawaii
Sunday, April 19
University of Toronto / Coda
Marc Houle (Live)
Wednesday, April 22
University of Washington / Neptune Theatre
Friday, April 24
San Francisco State University – Music/Recording Industry Program/ DNA
Saturday, April 25
UCLA / Hollywood Palladium
Guest speaker: Grimes
CNTRL is all about engaging new and old, past and present North American fans of “EDM” (electronic dance music) and showing them the roots of the music, the history of a global movement and demonstrating what the future of music technology and performance has the power to become.
Since launching in 2012 as the CNTRL: Beyond EDM tour, the outing has embarked on a cultural engagement, bringing together fans of electronic dance music and those interested in it into deeper forms of the genre by educational daytime lectures on music technology. Lectures focus on the techno and technology aspects of modern-day electronic music, presenting the more futuristic and underground side of the genre, as championed by Richie Hawtin and his peers for the last two decades.
Central to the CNTRL concept are daytime seminars in the colleges to inform and inspire people about technology, music production, live performance, and the business of electronic music. CNTRL will be a future thinking session, but will also ensure the students leave with a deeper understanding of how the genre developed to where it is today. The event then ends with a club gig in the evening, giving the students a chance to experience the artists in action.