Groundbreaking UK electronic music media company Mixmag is officially announcing its launch in the US. Off the back of a hugely successful launch event in New York this past Thursday, Mixmag is opening its doors for business with offices in both New York City and Los Angeles. With a view on building partnerships, events, and their editorial arm in America, Mixmag will be extending their reach into all aspects of music media and leveraging their considerable audience. In a time when the future of so many media companies within the electronic sphere is uncertain, Mixmag’s authenticity and creativity has allowed them to take a big step forward and enter the highly competitive US market.
Mixmag has long been viewed as a world leader in electronic music culture. With the growing recognition in the US of electronic music as a sphere with unparalleled influence, Mixmag is ideally positioned to bring their expertise and vast network to the territory. In doing this they are poised to become a resource for brands that are looking to build a relationship with an industry they otherwise have not had a clear entryway into.
Mixmag was originally founded in 1983 as a print publication dedicated to covering electronic music culture, and has since evolved into one of the most influential brands within the dance world. With brand partnerships; media partnerships for massive festivals including Creamfields, Stereosonic, and EDC; live streamed DJ sets; and 10 offices around the world including headquarters in London, Paris, Berlin, Frankfirt, Croatia, Sao Paulo, Uruguay, Dubai. and Bangkok; Mixmag is also one of the few publications that still covers editorial in print as well as online. While Mixmag’s online portal serves as not only a news provider, but also a ticket marketplace, a listings service, and a free music blog, the brand’s social media reach is the biggest in dance music, with worldwide influence. In addition to this, in May Mixmag launched the Mixmag Media Network, serving as the largest community of dance fans in the world with over 22 million subscribers.