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XLIVE NEWS: D&A Summit Los Angeles

XLIVE 2017 D&A Summit to dive Deep into Data & Analytics with Ticketmaster, Philadelphia 76ers, Google, Netflix, Toronto International Film Festival + more

XLIVE 2017 Data & Analytics Summit – Los Angeles – A couple weeks stand before premiere live event & entertainment conference, XLIVE descends on Los Angeles with their highly anticipated 2017 Data & Analytics Summit, taking place April 4-5, 2017. Engaging top execs from entertainment companies such as Netflix, Google, Country Music Association, San Francisco 49ers and Warner Brothers Records, XLIVE’s D&A Summit exposes the wide range of emerging technologies in live event production.

Diving deep into the vast world of Data & Analytics and the importance of staying at the edge of this rising sector of event production, speakers at the summit will share their keys to utilizing data to its fullest potential. Of the many industries in which D&A makes a great impact, one in particular stands out as a prime example: the world of Sports. Contributing an impressive 50+ speakers to this year’s event, select leaders from the sporting industry will to discuss how they have succeeded in manipulating data and analytics to their best advantage.

On effectively utilizing data & analytics as a means to more effectively engage and retain both fans and corporate partners, Summit Speaker and Director of Analytics, Jacksonville Jaguars Arri Landsman-Roos explains, “We make a concerted effort to log interactions we have with fans and partners so we can better understand how these actions impact engagement and retention…We’re continually looking at how we can integrate more types of data and improve accuracy.”

Similarly Speaker Kyle Burkhardt, Director of Business Intelligence, Los Angeles Kings, elaborates on goals for the year and how to be successful in attaining those goals through thorough analysis of derived data: “One of our main focuses is identifying the fan that buys on the secondary market and bringing them back to the primary…with a multi-game plan and the service that our Account Executives can provide. We are doing this through analyzing purchasing plans, ticket posting, and sold prices on the secondary market.”

Readers can also save 20% by using code “CXLDA17” at registration.  

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These esteemed speakers plus countless others will participate in several panels over the two day summit, exploring hot-button topics in D&A across 20+ panels and keynote addresses. Highlights for the two-day event include:

•If It Don’t Make Dollars, It Don’t Make SenseDetermining the True Value of Your Data
•The Social StageWhy Social Media Data Offers the Most Revealing Audience Profiles
•Follow The Money Measuring the Value of Sponsorship Activations Through Big Date

A fascinating era in which data is consistently delivered to the user’s fingertips, exploring the realm of Data & Analytics has become necessary in order to grow business endeavors – across all enterprises, not solely limited to sports. XLIVE 2017 Data & Analytics Summit aims to educate event organizers on how to learn to harness the power of their data to more effectively engage attendees, understand customer behavior, increase revenue, analyze competition, identify talent trends, monetize assets, and enhance sponsorship activation while facing an expanding digital market. Over $1.1 billion was invested in event technology in 2016 alone; 2017 is on pace to surpass that milestone.

Registration for XLIVE 2017’s Data & Analytics Summit is now open — Don’t miss your opportunity to engage with top luminaries in the realm of D&A!

Special thanks to the 2017 Summit Sponsors who have joined forces to ensure this year’s Summit is a widely successful endeavor. XLIVE 2017 Data & Analytics Sponsors include: Feathr, Presenting Sponsor Eventbrite, Presenting Sponsor Thuzi, Premier Sponsor Vendini, Sponsor Pixmob and last but not least, Conference Co-Chair Umbel.

With plans for XLIVE 2017 to return to Las Vegas December 10-13, 2017, multi-faceted organization XLIVE will continue to revolutionize the way live event and festival organizations share expertise, learn, and most paramount, envision the future of the industry. XLIVE convenes with leading experts at the intersection of music, film, culinary, beverage, eSports, technology and the experiences that culminate at festivals and live events. Reflecting the passion of the vibrant festival community, XLIVE serves as a catalyst for curating unique, memorable and life-changing experiences within the growing, dynamic and influential realm of festivals. XLIVE opens 2017 with its Data and Analytics Summit this April 4th – 5th, 2017.

To stay up to date with all XLIVE news and industry happenings – sign up for the XLIVE newsletter at the bottom of the website’s registration page. We’ll see you next year in Vegas!

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XLIVE 2017 – Advisory Board:
Billboard and Hollywood Reporter President John Amato ~ The Recording Academy Executive Director Theresa Jenkins ~ Robot Picnic President Philip Blaine ~ The Rket Group President Ryan Kruger ~ Linkin Park/ Machine Shot SVP Jason Hobbs ~ CAA Premium Experiences Co-Founder Ety Rybak ~ New York WIne & Food Festival Managing Director John Trumble ~ Country Music Association Direction Meryl Johnson ~ Frameless Creative Co-Founder Paul Peck ~ Greater Raleigh Merchants Association Executive Director Jennifer Martin ~ NCompass International CEO and President Donna Graves ~ Red Frog Events Co-CEO Ryan Kunkel ~ WME/IMG Global Head of eSports Tobias Sherman ~ AC EntertainmentVP Strategic Partner Jeff Cuellar ~ Fest300 Creative Director Eamon Armstrong ~ TownSquare Media Live Events Director Sally Lidinsky ~ EventBrite Business Strategy and Solutions Manager Diasha Mitchell ~ Life Is Beautiful Festival Rehan Choundry ~ SnowGlobe Music Festival Chief Marketing Officer Jeff Lesan ~ Festevo CEO Tucker Gumber ~ High Sierra Music Festival Director Dave Margulies ~ LeftField Media President Greg Topalian ~ Showmex Production CEO Lew Shomer ~ Corporate Travel Management Former CEO Matt Cantelo ~ Davis Raynes Productions Owner Nick Raynes ~ C3 Presents Talent Buyer Peter Manning ~ Maestro CEO Ari Evants ~ Sunfest Executive Director Paul Jamieson ~ 6 Degrees Management Managing Director Titus Day ~ Ultimate Media Ventures Co-Founder and Chief Band Officer Nate Eckman ~ Law Office of Robert Steckman Owner Rob Steckman ~ Entertainment Strategy Partners Principal Tom Reynolds ~ Creative Coalition CEO Robin Bronk ~ Kaboo Del Mar Talent Buyer Roger Leblanc ~ New Orleans Jazz & Heritage Foundation Director of Programs Marketing Scott Aiges ~ Treefort Music Fest Co-Founder Eric Gilbert ~ Big Texas Beer Fest Co-Founder Chad Montgomery ~ VenoFest DC Founder Justin Harrison ~ Cannonball Productions CEO Kate Levenstien ~ Hailfax Pop Explosion Executive Director James Boyle ~ Las Vegas Convention & Visitors Authority VP Global Business Sales Chris Meyer ~ POP Montreal Director of Brand Partnership Olivia Diamond ~ MusicFestNW Presents Project PABST Operations Director Matt Manza ~ Duggan Bertsch Partner Tim Epstein ~ TunestarsFounder/CEO Anthony Shannon ~ Superfly Executive Creative Director, EVP of Strategy PJ Loughran