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Tag Archives: umru

umru’s “Search Result” Is a Pop-Bending Algorithm

Back in May, we were given a glimpse of umru’s forthcoming debut EP “Search Result” when he dropped the textural pop opus, “sticky,” with Raveena Golden. Seven months later, we are now treated to the entire full-length project and the hype is much deserved. umru’s dazzling rise in the industry has been a spectacle not often seen nor done by those his age. At just 19 years old, he has had one of the biggest splashes of any artist in 2018. umru has become an overarching brand of quotable tweets, viral memes, hilarious Tik Tok videos, and of course, music. more »

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SLEEPYCATT’s Minecraft Birthday Party is the Music Festival 2018 Deserved

Soundcloud twitter is a universe crowded with memes and quotable tweets. Cartoonish personalities and characters that govern a community that feels cooler than the audio distribution platform itself. If you heard this past week that there was a “Minecraft Party” where Charli XCX showed up, you were correctly informed. For one night, Minecraft was the festival ground for a 13+ artist lineup that included Soundcloud favorites Y2K, Valentine, umru, William Crooks, Cavan Brady, Sadkey, Yitaku, Ramen Boy, and Gupi to celebrate SLEEPYCATT’s 21st Birthday. It’s as if Brownies and Lemonade was boxed in the 3-D space of Minecraft, or if Kaytranada’s more »

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Umru and Ravenna Golden Team Up to Release Chilling Pop Banger “Sticky”

After a whirlwind of remixes and co-production work alongside A.G. Cook for Charli XCX’s Pop 2 Mixtape, 19-year old, New York-based producer umru returns to the fold with LA songstress, Ravenna Golden, to release “sticky.” Originally planned as a remix of Ravenna’s Machete, the pair turned their heads towards creating something new and fresh for audiences to hear. At center stage are Ravenna’s airy, autotuned vocals that contrast with umru’s mammoth percussion. Detailed with otherworldly, futuristic sound design, umru alchemizes squeaky textures, hyperreal soundscapes, and SOPHIE-inspired percussion into a refreshing take on pop that remains explosive and electric at its center. Ravenna’s ethereal more »

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